Is it better to focus on number of visitors or quality of visitors? Is the ultimate aim of a website converting visitors into customers? Is there a right or wrong answer to both questions? In reality we look at building websites that engage and encourage the user to either carryout a conversion act or engage […]
Delivered a workshop today on Google Analytics, after reviewing the site analytics we began looking at the PPC campaigns to identify opportunities. Â I would recommend you review the position of your campaigns in order to make sure you’re making good use of your budgets. The following conversation highlighted the lack of good quality support from
Working on updating the National B2B Centre Analytics Course for the latest version of Google Analytics. Â Quite a few addins to make sure the delegates understand and can then go away and make use of them. Â This post will focus on one in particular – Term Clouds. Term Clouds for the majority of us are
Google page rank is seen by some as an important measure for the quality of your website. However it’s seen as an on-going task to see the value increase. How much weight is put on it and should you get hung up on what it shows. Matt Cutts explains page rank and how often it’s
Adwords has always been an interesting area of traffic generation for me. I’ve given talks for years on best practice regards creating campaigns and ran a number myself for clients. Through some work with the High Growth Programme via Business Link I’ve been working with a client that required a review of his Adwords campaign.
Content Management Systems are becoming all the rage. Everyone I come across believes they should have one to run their website and I agree completely. The problem is there are so many different ones available from free to bespoke tools and they all offer completely different solutions and functionality. I typically opt for Joomla, WordPress
Over the past few months I’ve been working with a number of clients that are currently working on developing a website for an overseas market. Â There are many different options to achieve this with differing levels of success. Â The method that fits best for your business depends on budget and ease of managing. Google have
Spent the morning yesterday giving a 1:1 workshop on Google Analytics to a client. Having looked at the new version a couple of times, locating various functions via the new interface took some time, however we got there in the end. Whilst browsing through I came across the Page Speed section in the Page Content
For the past week I’ve been posting on a number of blogs trying to get good position in the search engine listings. Â I’ve spent years talking about SEO and the how to, probably anout time I actual sat and done some proper work and show it works. 1 example of how it’s worked. A couple
The majority of websites I’ve come across for Small Medium Sized businesses fail to get results. Â Firstly they are no where to be seen in search engine results pages and secondly when a potential client lands on the site they leave straight away. Do you want your website to be visible in the search engines
