Email marketing campaigns built to generate action
Campaign planning, list preparation, email design, landing pages and performance tracking for small and growing businesses.
We help you turn customer and prospect data into targeted campaigns that support enquiries, bookings, repeat business and sales.
DOES THIS SOUND FAMILIAR?
You have the contacts, but not a campaign that turns them into business
Old lists
Your database contains invalid, duplicate or outdated contacts.
No landing page
Recipients arrive on a general webpage with no clear next step.
Low response
Emails are being sent but producing few clicks or enquiries.
Weak measurement
You can see opens and clicks but not whether the campaign generated business.
FULL CAMPAIGN SUPPORT
Everything needed to take a campaign from data to result
Campaign planning
Define the audience, offer, message and action you want people to take.
Email verification
Check email addresses before sending to reduce unnecessary bounces.
Email design
Create clear, branded and mobile-friendly campaign emails.
Landing pages
Create focused pages for offers, enquiries, downloads or registrations.
List cleaning
Remove duplicates, poor records and contacts that should not be included.
Copy and messaging
Develop subject lines, campaign content and clear calls to action.
Performance reporting
See spend, leads and cost per result clearly.
Tracking and reporting
Measure what recipients do after the email reaches their inbox.
THE CAMPAIGN JOURNEY
From your contact list to a measurable result
EMAIL + LANDING PAGE
Don't stop measuring at the click
The email gets attention. The landing page gives the recipient a clear reason to take the next step.
A clear campaign offer
Short supporting message explaining why the recipient should act.
✓ Subject line
✓ Campaign message
✓ Clear call to action
Continue the same message
Keep the offer focused and remove unnecessary distractions.
✓ Consistent message
✓ Clear offer
✓ Focused conversion action
Track effectiveness and improve
✓ Website visits
✓ Form submissions
✓ Bookings or sales
CAMPAIGN TYPES
Email campaigns we can support
Customer promotions
Offers, services and seasonal campaigns.
Ecommerce campaigns
Promotions, product ranges and repeat-purchase campaigns.
Events
Invitations, registrations, reminders and follow-up.
Product launches
Introduce new products to existing customers and prospects.
Lead generation
Drive recipients towards an enquiry or quotation.
Re-engagement
Reconnect with customers who have become inactive.
WHO WE SUPPORT
Practical email marketing for small and growing businesses
The email gets attention. The landing page gives the recipient a clear reason to take the next step.
SERVICE BUSINESSES
Generate enquiries and repeat business
For businesses using email to reach existing customers, prospects or previous enquiries.
✓ Customer databases
✓ Prospect lists
✓ Event campaigns
✓ Service promotions
✓ Re-engagement
✓ Lead generation
ECOMMERCE
Encourage repeat visits and product sales
For online retailers wanting to promote products and communicate with customer groups.
✓ Product launches
✓ Offers
✓ Seasonal campaigns
✓ Customer segments
✓ Repeat purchase
✓ Reactivation
why p-tech?
More than an email template
P-Tech combines email marketing with website, digital marketing and data-analysis experience. This means we can look at the complete campaign, from the quality of the contact data through to the action someone takes on your website.
✓ Campaign planning
✓ Data analysis
✓ Email design
✓ Landing-page creation
✓ Conversion tracking
✓ Direct consultant support
get started?
Have an email list you're not making enough use of?
Whether you have an existing customer database, a campaign to launch or emails that are not producing enough response, we can help you plan, create and measure your next campaign.
✓ Service and ecommerce businesses
✓ One-off or ongoing campaigns
✓ Clear campaign tracking