Google Analytics

AD Blockers and Site Analytics

Today we’ve traveled to the Search Analytics and Social Conference at Manchester University. There’s been a number of good sessions so far but one in particular has led to the creation of this post.  The  session covered the topic of AD blockers  and the knock on effect to Analytics programmes. If we look at the Google trend data

Understanding business objectives and there importance when marketing online

After a few weeks delivering a number of google analytics and search optimisation courses it’s becoming more apparent that the vast majority of companies launch into the online activities without actually thinking of the linkage across to business activities. I’ve had the opportuinity this week of speaking at a mobile event in regards to email

Unlock the potential in your online marketing with Google Analytics Training

Over the past few weeks I’ve started receiving a number of requests for Google Analytics training.  As more and more people are starting to look at making more from the website, Analytics is becoming a key area of interest. Whilst working with a client this week, a simple goal report looking at potential customers adding

Changes to Keywords in Google Analytics

Do you make use of the keyword report in Google Analytics to look at keywords that reach your website? If so you may be seeing a number of changes to the data. You’ll start to see times when the keyword is represented as ‘not provided’. In reality it’s all down to how google passes referrer

Digital Marketing and a lot more – Free Workshops

Spent this evening finalising a workshop for deliver at the University of Warwick.  The National B2B Centre have won a contract to deliver a number of workshops on a range of subjects and Gareth Edwards and myself are due to deliver the first workshop tomorrow.  We’re hopning for an interactive session that will enable the attendees to

Going beyond the basics in Google Analytics

How can you make Google Analytics provide more information about your website? If you want to get a better understanding of how users interact you’ll need to start looking at event tracking. Event tracking enables you as the user to start tracking every click on the website and separating them into distinct areas. It may

Do you make full use of google Analytics – new feature

New feature in my Google Analytics interface today. Been waiting for it to appear and it’s there now. What is it? Search Engine Optimisation. It links the search queries shown in Google Webmasters to a view within Google Analytics. What does this mean for you and me? When you login take a look under the

Measuring Social Media Engagement in Analytics

With the rise in businesses starting to venture into the realms of social media how can you actually start measuring the benefits of all the posts and information being put to Twitter, Facebook and LinkedIN.  The rise of the  ‘Add This’ button and Facebook Likes needs to be tracked effectively. These tools are growing in

Focusing on traffic or Focusing on Conversion

Is it better to focus on number of visitors or quality of visitors? Is the ultimate aim of a website converting visitors into customers? Is there a right or wrong answer to both questions? In reality we look at building websites that engage and encourage the user to either carryout a conversion act or engage

Scroll to Top