Working on updating the National B2B Centre Analytics Course for the latest version of Google Analytics. Quite a few addins to make sure the delegates understand and can then go away and make use of them. This post will focus on one in particular – Term Clouds.
Term Clouds for the majority of us are Tag Clouds, becoming very popular within blog tools to show the amount of views specific articles receive as well as the number of tagged keywords for articles. Having missed this previously within the Analytics interface it’s worth a mention.
Accessing term clouds is through the view option in the table layout, if your unsure where this is then refer to the following diagram.
The interface allows you to display the data in the tables in the form of a Term Cloud, works very well for keywords with the addition of then browsing dependant on Pages/Visits or Bounce rate. There are many additional options available and if the site is also tracking Goals / E-Commerce values by modifying the data views to e-commerce you can plot the phrases against revenue and conversion to assist in good keyword identification.
Here’s a screen capture of such a Term Cloud for you to view.
If your interested in reading more on this then here’s another good article.
