Practical SEO Training
Practical SEO
4-Week Online Evening Course
Learn how to improve your website’s visibility on Google in four practical, two-hour online sessions.
4 weeks
Live online
2 hours
per week
Practical
Real examples
Ask Questions
get help
SEO shouldn’t require giving up an entire working day
This 4-week evening course is designed for busy professionals and business owners who want to understand SEO and see real results, without stepping away from the day-to-day.
Each week we focus on a key area of SEO. You’ll learn, apply it to your own website, then come back the following week with questions and build on it further.
“The best way to learn SEO is to do it.
This course gives you time between sessions to put what you’ve learnt into practice and see the impact for yourself.”
THE 4-WEEK PROGRAMME
Four focused topics. Practical exercises. Real results.
01
02
03
04
WEEK 1
How Google Search Works & Finding the Right Keywords
Understand how search engines find and rank pages, what people search for and how to identify useful keywords based on search intent.
Week 2
Creating Pages Google Can Understand
Page titles, headings, URLs, content structure, internal links and on-page SEO. We’ll also cover how content works for both traditional and AI-powered search.
Week 3
Technical SEO, Trust & Authority
Google Search Console, indexing, site performance, structured data, links and the signals that help search engines understand trust and authority.
Week 4
Measuring SEO & Building Your Action Plan
Search Console, GA4, rankings, impressions, clicks and conversions. Learn how to measure what’s working and create a plan for what to do next.
how the course works
LEARN
Each week we cover a key topic with clear explanations and examples
APPLY
Put what you’ve learnt into practice on your own website.
ASK
Bring your questions and problems back to the next session.
IMPROVE
Build on your work each week and improve your SEO step by step.
By the end of this course you’ll be able to:
Understand how Google ranks websites and what matters most.
Find the right keywords and target the right searches.
Optimise your pages so Google (and users) can understand them.
Improve your sites technical health and resolve common issues.
Measure your SEO performance with confidence.
Create a practical SEO action plan for your business.
Who is this course for?
- Business owners and directors
- Marketing managers and executives
- Website managers and content creators
- Anyone responsible for improving their business website
What's Included
- 4 live online evening sessions
- 2 hours of live tuition each week
- Practical exercises using your own website
- Questions and support throughout the course
your trainer
James Pennington
Digital Consultant & Trainer
With over 20 years’ experience in digital business and marketing, James has worked with hundreds of businesses to improve their use of search, digital marketing, data and technology. His training combines practical business experience with clear examples that you can apply to your own website.
20+ Years'
Experience
Practical experience across SEO, digital marketing and business technology.
Business
focus
Experience supporting SMEs through consultancy, training and funded business programmes.
Practical
training
Clear guidance that you can apply to your own website and business.
Next course dates
Wednesday Evenings | 7:30pm – 9:30pm
NEXT START DATE
OCT 7th 2026
£280 + VAT
per delegate
Frequently asked questions
Do I need any SEO experience?
No. The course is suitable for people who are new to SEO as well as those who already manage a website and want a clearer understanding of what to improve.
Can I work on my own website during the course?
Yes. Where possible, we encourage you to use your own website or business examples during the practical exercises.
What do I need to bring?
Bring a laptop and, if available, access to your website, Google Search Console and GA4 accounts.
Will this work for my type of business
Yes. The course is designed to work across different types of businesses, including local services, professional services, B2B and e-commerce.
Rather than following a one-size-fits-all SEO formula, you’ll apply what we cover to your own website, customers and business goals. We’ll look at the searches that matter to your business and help you identify where SEO can make the biggest difference.
Can I miss a session?
Yes. We understand that work and other commitments can sometimes get in the way. If you miss a live session, you’ll be able to access the session recording and course materials so you can catch up before the following week.
Prefer to learn everything in one day?
Our full one day SEO Training Course covers all these topics in-depth
HAVE A QUESTION?
Not sure if this SEO course is right for you?
Get in touch and tell us what you’d like to achieve. We can answer questions about the course, upcoming dates or training for your team.
- Ask about upcoming course dates
- Discuss training for your team
- Check whether the course suits your experience