Know what's working in your digital marketing — and what to do next
A practical digital marketing assessment covering your data, channels, website and message, followed by a clear action plan your business can work through.
We look at what is happening now, identify gaps and missed opportunities, then prioritise the changes most likely to make a difference.
DOES THIS SOUND FAMILIAR?
You’re doing digital marketing — but you’re not sure what is really working
Lots of activity
Website, social, email and advertising are running, but without one clear direction.
No landing page
Recipients arrive on a general webpage with no clear next step.
Mixed messages
Different channels say different things about the business and its offer.
No priorities
There are many possible improvements, but no clear order for tackling them.
WHAT WE REVIEW
A joined-up view of your digital marketing
Website
Review structure, key pages, calls to action, customer journey and conversion points.
Paid advertising
Assess campaign structure, spend, targeting, traffic quality and results.
Message & content
Check whether your message is clear, consistent and relevant to your customers.
Search visibility
Review SEO performance, search demand, rankings and missed opportunities.
Email marketing
Look at list use, campaign activity, segmentation, content and response.
Data & measurement
Review what is being tracked and whether the data can support better decisions.
THE ASSESSMENT PROCESS
From current activity to a clear plan
Understand
Discuss your business, customers, goals and current activity.
Review
Examine your channels, website, message and data.
Identify
Find gaps, weaknesses and missed opportunities.
Prioritise
Separate urgent fixes from longer-term improvement
Act
Receive a clear plan your team can work through.
START WITH THE DATA
Look at what customers are actually doing
The assessment is not based only on opinions about your website or marketing. Where data is available, we use it to understand behaviour and performance.
That helps separate genuine problems from assumptions and gives the action plan a stronger evidence base.
✓ Website traffic
✓ Search queries
✓ Advertising data
✓ Conversion data
✓ Email response
✓ Customer and sales data
What the data might reveal
High traffic, low enquiries
Potential landing-page or message issue.
Strong impressions, low clicks
Possible search-result or proposition issue.
Paid traffic not converting
Check targeting, search intent and destination pages.
Returning customers perform better
Potential email or retention opportunity.
WHO IS IT FOR?
For businesses that want clarity before spending more
SMALL BUSINESS
Need a clearer direction
For businesses managing marketing themselves and unsure where to focus limited time and budget.
SMALL BUSINESS
Marketing has become fragmented
For businesses using several channels but lacking one clear view of performance and priorities.
NEW DIRECTION
Planning the next stage
For businesses reviewing suppliers, budgets, strategy or a new marketing plan.
THE OUTPUT
You finish with priorities, not a report that sits on a shelf
The aim is to give your business a realistic plan that can be worked through internally or with outside support.
Fix first
Issues that may be limiting performance or measurement today.
✓ Tracking problems
✓ Broken journeys
✓ Wasted advertising
✓ Unclear calls to action
Improve
Keep the offer focused and remove unnecessary distractions.
✓ Consistent message
✓ Clear offer
✓ Focused conversion action
Test & develop
Ideas worth testing once the strongest priorities have been addressed.
✓ New channels
✓ New campaigns
✓ Automation
✓ New content opportunities
why p-tech?
An assessment built around the business, not a checklist
We combine experience across digital marketing, websites, advertising, SEO, email and data analysis. That allows us to look at how the pieces connect rather than reviewing each channel in isolation.
✓ Independent review
✓ Business-first approach
✓ Data analysis
✓ Channel experience
✓ Clear priorities
✓ Practical recommendations
"If we only have the time or budget to do a few things next, what should they be?”
The assessment is designed to give your business a clear answer.
get started?
Find out where your digital marketing should focus next
If your business is investing time or money in digital marketing but you are unsure what is working, where the gaps are or what to prioritise next, a digital assessment gives you a clearer starting point.
✓ Review your current activity
✓ Identify gaps and opportunities
✓ Leave with a clear action plan