Delivered a workshop today on Google Analytics, after reviewing the site analytics we began looking at the PPC campaigns to identify opportunities. I would recommend you review the position of your campaigns in order to make sure you’re making good use of your budgets.
The following conversation highlighted the lack of good quality support from a number of web companies. Lots of companies I work with have web services delivered and very rarely ask for feedback and recommendations on suitable courses of action. This particular client and a number of others I’ve seen this week actually value suppliers who provide answers and explain the reason for carrying out actions. One client this week asked if they would find a web company that can deliver expert advice regards key areas of on-line marketing.
It’s hard to understand why companies still pay for a services and get very little back from the supplier regards changes. If your paying for SEO / PPC the supplier should be providing recommendations and keeping you informed on changes to the site and the anticipated returns.
If you are engaged with suppliers delivering services please ask questions, this makes them earn the money for the expertise they are providing. If anything it will show that either the supplier wants to see your business grow and work with you or they’re not up to the task.
This should also extend to building the website and ensuring the site grows with the latest technologies and drives more traffic.
