Over the past few weeks I’ve won a couple of contracts to deliver a mixture of ecommerce websites and brochure based sites. It’s interesting the levels of success being gained already on the search engines with very little actually focus on search engine marketing . Over the past 10 years I’ve had the privilege of […]
Just launched a new website for a client using magento e-commerce toolset. Â This is the first magento website I’ve worked on and pretty happy with the results. The client is a small business based in Nuneaton selling high quality audio equipment for both individuals, music groups and installations. Â Along with the direct sales of equipment
A very good question when you’re with a client, means you have to start looking at possible causes for this and come up with a solution. Yesterday I was asked this very question and proceeded to carryout the usual tests to find out the answers. Â The site was built using wordpress by a web company
How do you get good search position for your website? The workshop I ran today with Gareth Edwards of Arrowsmith Marketing looked at a number of key aspects within online marketing. Here are a few of the key points raised and discussed with the delegates. 1. Create quality content – one thing search engines are
Spent this evening finalising a workshop for deliver at the University of Warwick.  The National B2B Centre have won a contract to deliver a number of workshops on a range of subjects and Gareth Edwards and myself are due to deliver the first workshop tomorrow.  We’re hopning for an interactive session that will enable the attendees to
How can you make Google Analytics provide more information about your website? If you want to get a better understanding of how users interact you’ll need to start looking at event tracking. Event tracking enables you as the user to start tracking every click on the website and separating them into distinct areas. It may
How do you track and manage your social media – Gareth Edwards gave a talk at the NB2BC networking event tonight that overviewed how some of the B2B clients have addressed and looked at the world of Social Media. He pulled out a few trends, the main one being in the area of Making Social
One of the biggest questions I get asked is, How do I compare to other people in my business area?  It’s a hard question to answer unless you happen to deliver services for a number of organisations within a specific sector.  This would then pose a question of ethics as to whether you shared this information with
Canonicalisation is a very long word that can be causing issues within your website and you may not be aware of it. When you register a domain name you are registering the domain without any additional parts such as www. or mail. These are in reality a sub-domain of the domain name. Canonicalisation typically can
Whilst presenting to Warwick Business School on Friday I made the usual comment regards META Keywords within an HTML page. Â Two delegates made comment to suggest that I was incorrect, 1 a startup business who proposed the idea that we may not fully know what factors Google use to rank a page, which is a
