Turn your business data into better decisions
Reporting, dashboards and data analysis for businesses that want a clearer view of performance and where the next opportunity sits.
We bring data together, build useful reporting and apply statistical and machine-learning methods where they can answer a real business question.
DOES THIS SOUND FAMILIAR?
You have plenty of data, but not a clear view of what it means
Too many spreadsheets
Important figures sit across different files, systems and teams.
No single view
Different systems show different numbers and make performance difficult to read.
Slow reporting
Hours are spent preparing the same reports every week or month.
No explanation
You can see what happened, but not where or why it changed.
WHAT WE DO
From raw data to useful business information
Reporting
Build regular reports around the measures that matter to your business.
Business dashboards
Bring KPIs together into a clear, filterable view for management and teams.
Data preparation
Clean, combine and structure data so it can be trusted and analysed properly.
Data analysis
Compare trends, customers, products, channels and performance to understand what is changing.
Machine-learning analysis
Use suitable techniques to find patterns, group customers and estimate likely outcomes.
Automated reporting
Reduce manual work with connected data feeds, APIs, databases and scheduled reporting.
CONNECT THE DATA
Turn disconnected systems into one clear view
Your useful business information often sits across several platforms. We can help bring those sources together.
Website & search
GA4, Search Console and website data.
Advertising
Google Ads, Meta and campaign spend.
CRM
Leads, contacts, customers and sales stages.
Sales
Orders, revenue, products and customer value.
Operations
Spreadsheets, databases and internal systems.
Analyse what is happening
Clean, compare and examine the combined data.
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Dashboard & reporting
Create a clear view of the measures that matter.
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Dashboard & reporting
Create a clear view of the measures that matter.
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Identify the next action
Use the findings to investigate problems, opportunities and priorities.
MACHINE LEARNING
Find patterns that normal reporting can miss
Customer grouping
Which customers behave or buy in similar ways?
Classification
Which leads are more likely to become customers?
Driver analysis
Which factors appear most closely linked to an outcome?
Forecasting
What level of sales or demand might we expect next?
Pattern detection
Has customer or sales behaviour changed unexpectedly?
WHO WE SUPPORT
Practical data support for small and growing businesses
SERVICE BUSINESSES
Understand leads and conversion
✓ Lead generation
✓ Sales pipelines
✓ Marketing channels
✓ Enquiry quality
✓ Conversion rates
ECOMMERCE
Understand sales and customer behaviour
✓ Product performance
✓ Customer value
✓ Repeat purchase
✓ Advertising return
✓ Sales trendsFor online retailers wanting to promote products and communicate with customer groups.
WHAT DO YOU WANT TO KNOW?
Start with the business question
Which marketing channels produce our best customers?
Why has our conversion rate changed?
Which customer groups behave differently?
Which products are growing or declining?
Which customers are most likely to buy again?
What might next month’s sales look like?
get started?
Your data should help you make decisions
Whether your information sits in spreadsheets, marketing platforms, ecommerce systems, databases or CRM software, we can help bring it together and make it easier to understand.
✓ Reporting and dashboards
✓ Data analysis
✓ Advanced analysis where useful