Attracting local customers online is a clear path to growth for many small businesses. With a straightforward website, you can make it easier for people in your area to find your products or services. This guide provides easy-to-follow advice to improve your local online presence and connect with your community.
What is a domain name? Why do we need one? A simple look at the Domain Name. The video covers the role of the domain name and some of the benefits it brings with hosting a website and providing access to a professional email address that’s not gmail.com or outlook.com
On the train back to Coventry having  spent the day in Brighton attending the FREE SEO conference.  There have been a good selection of talks which have provided some additional resource that will be shared over the next few weeks. It’s always good to attend events such as this in order to keep my knowledge
Over the past few weeks I’ve started receiving a number of requests for Google Analytics training. Â As more and more people are starting to look at making more from the website, Analytics is becoming a key area of interest. Whilst working with a client this week, a simple goal report looking at potential customers adding
Which one should you go for, a exact match domain name that features all those wonderful keywords or something that can be branded.  In practice a lot of people probably trend towards the keyword rich domains, because they’re pushing for good position in Google. In reality it’s probably not the case, Matt Cutts released a number
A very good question when you’re with a client, means you have to start looking at possible causes for this and come up with a solution. Yesterday I was asked this very question and proceeded to carryout the usual tests to find out the answers. Â The site was built using wordpress by a web company
Do you make use of the keyword report in Google Analytics to look at keywords that reach your website? If so you may be seeing a number of changes to the data. You’ll start to see times when the keyword is represented as ‘not provided’. In reality it’s all down to how google passes referrer
How do you get good search position for your website? The workshop I ran today with Gareth Edwards of Arrowsmith Marketing looked at a number of key aspects within online marketing. Here are a few of the key points raised and discussed with the delegates. 1. Create quality content – one thing search engines are
Spent this evening finalising a workshop for deliver at the University of Warwick.  The National B2B Centre have won a contract to deliver a number of workshops on a range of subjects and Gareth Edwards and myself are due to deliver the first workshop tomorrow.  We’re hopning for an interactive session that will enable the attendees to
New feature in my Google Analytics interface today. Been waiting for it to appear and it’s there now. What is it? Search Engine Optimisation. It links the search queries shown in Google Webmasters to a view within Google Analytics. What does this mean for you and me? When you login take a look under the
