How do you track and manage your social media – Gareth Edwards gave a talk at the NB2BC networking event tonight that overviewed how some of the B2B clients have addressed and looked at the world of Social Media. He pulled out a few trends, the main one being in the area of Making Social Media channels work better for the business, instead of just using it.
The picture was painted that we live in the world of the digital age, it’s part of what we done, it’s actually an expected place to be. There’s nothing new which should really be scaring us. We’re living in The Post Digital Age?
In order to make effective use of the social media channel we’re seeing that clients with a defined marketing plan actually achieve more in the long term. The activities are managed and tracked and there’s a clear crossover between online and offline but in reality this is seamless and organisations move easily between the two mediums.
Two important aspects is understanding the customer and knowing your strengths as a business. Who do you work with, this can actually assist with gaining brand recognition and trust factors within your market segment.
If your looking to expand in the area of social media remember that time is money. The access to the tools may be free but your time costs and should be factored in when realising the costs and return on investment achieved through these activities.
Information should be scheduled to build regular patterns and this will aid with management of the social channels. Look at tools that assist with scheduling tweets and posts to ease the pressure of using the various channels.
Look at repurposing your content for specific networks aiming it at different audiences. This allows content to be reused over a long period of time. Retweeting similar messages a week after the original post with a slightly different message aids with people reading and clicking. Typically this acts as reminder within someone’s twitter feed.
Make sure that your tracking all this activity through to Analytics to better measure.
