How can you make Google Analytics provide more information about your website? If you want to get a better understanding of how users interact you’ll need to start looking at event tracking.
Event tracking enables you as the user to start tracking every click on the website and separating them into distinct areas. It may be a text link or a graphic to highlight a new area of the site or an offer. Event tracking gives you the power to tag links in different areas of the page to identify the traffic and how it interacts.
Picture this scenario; On your website you have both a textual link and a graphic link to the same page of the site. How can you distinguish if your user responds to the text link or the graphic. Event tracking enables this action and user response to be tracked. Is it complex and does it involve extensive changes to the tracking code being used?
No is the simple answer, it all revolves around the way you construct the link. Event tracking on links requires the inclusion of an ‘onclick’ action to be placed against the link with a number of parameters to specify the link and action taken within Analytics.
If you wish to know more take a read of this article on Search Engine Land to get a more depth analysis.
