Search Visibility for your Website, Blogs and Social Media

Over the past few weeks I’ve won a couple of contracts to deliver a mixture of ecommerce websites and brochure based sites. It’s interesting the levels of success being gained already on the search engines with very little actually focus on search engine marketing .

Over the past 10 years I’ve had the privilege of delivering lectures around social media and search engines with a view to encouraging best practice for website development projects.

Often it’s the client that then goes away and puts the search engine marketing theory into practice and every now and then you get some feedback on success. Most recently a couple of clients have shown major improvements in their sites search position through applying only the basic search engine marketing techniques such as focused page titles and content modifications.  Now that I’m responsible for the full deliver side it’s great to see the theory and practice working together.

Daisy Bank Caravan Park was launched before Christmas and already a marked increase in visitor engagement and sales has been achieved. This revenue generated has already paid for the site development.  They are now seeing better results in search and the next stage is to tweak the pages to improve the search position.

Noiseboys a professional audio website selling quality pa and sound gear has already seen after around 4 weeks very good search position. This week the results of using the Google Merchant Centre is now showing, with increased visibility in search results for purely sending Google a set of product listings.  These activities are all part of the ongoing marketing strategy.

Tranquil Touring Parks are due to release a blog this week enabling them to react faster and also increase search position.  This is part of an on-going redevelopment project of the whole online marketing activity to reduce re-work and duplication of activities.

All these projects and more show the need to create good content and page titles in order to see real tangible results in search position and search engine marketing.