One of the biggest questions I get asked is, How do I compare to other people in my business area?  It’s a hard question to answer unless you happen to deliver services for a number of organisations within a specific sector.  This would then pose a question of ethics as to whether you shared this information with […]
Canonicalisation is a very long word that can be causing issues within your website and you may not be aware of it. When you register a domain name you are registering the domain without any additional parts such as www. or mail. These are in reality a sub-domain of the domain name. Canonicalisation typically can
Whilst presenting to Warwick Business School on Friday I made the usual comment regards META Keywords within an HTML page. Â Two delegates made comment to suggest that I was incorrect, 1 a startup business who proposed the idea that we may not fully know what factors Google use to rank a page, which is a
Is it better to focus on number of visitors or quality of visitors? Is the ultimate aim of a website converting visitors into customers? Is there a right or wrong answer to both questions? In reality we look at building websites that engage and encourage the user to either carryout a conversion act or engage
Working on updating the National B2B Centre Analytics Course for the latest version of Google Analytics. Â Quite a few addins to make sure the delegates understand and can then go away and make use of them. Â This post will focus on one in particular – Term Clouds. Term Clouds for the majority of us are
Google page rank is seen by some as an important measure for the quality of your website. However it’s seen as an on-going task to see the value increase. How much weight is put on it and should you get hung up on what it shows. Matt Cutts explains page rank and how often it’s
Over the past few months I’ve been working with a number of clients that are currently working on developing a website for an overseas market. Â There are many different options to achieve this with differing levels of success. Â The method that fits best for your business depends on budget and ease of managing. Google have
Why is it we all try and find ways to speed up a task in order to make our jobs a lot easier and faster whilst still providing clear advice to a client. Ive been working on a number of website assessments for a client – in total reviewing around 15 different websites and it’s
Tonight I had the opportunity to attend a golf social group at the local driving range. Whilst once again hitting golf balls in all directions I was reminded by the golf pro, to remember the basics. Shorten the swing, stand up and rest the weight on you’re toes, don’t over swing and then hit it,
Just watched an interesting article by SEOMoz regards the changes the Google Panda update will have on the world of SEO. Very clear and precise and easy to understand, if you carry out SEO on your own website or you’re in the SEO field, it’s definitely worth a watch. To summarise pretty quickly – Panda
