Over the past few weeks I’ve started receiving a number of requests for Google Analytics training. As more and more people are starting to look at making more from the website, Analytics is becoming a key area of interest.
Whilst working with a client this week, a simple goal report looking at potential customers adding courses to the checkout showed 28 potential customers lost. This may not seem a lot but roll that across the year it equates to nearly £500,000 in lost revenue for this particular business. This brought a level of focus to the meeting and the need to fix / change / replace the current website.
Analytics if set up correctly gives very useful insights into all the activities being operated within a business that result in someone accessing the website.
I’m already running a number of course in the Coventry and Birmingham area on Google Analytics through various organisations such as the National B2B Centre, Coventry Chamber of Commerce and Birmingham Chamber.
What’s good for me is that the requests are for in-house training for a team of people involved with the companies online activities.
Very often it can be more beneficial to undertake an in-house course as this enable you to include more people at a lower cost than sending 1/2 people onto a full day training course.
If you’re interested in finding out more then take a look at our Google Analytics training course overview page and get in touch.
Review page on the p-tech ltd website.
