New feature in my Google Analytics interface today. Been waiting for it to appear and it’s there now. What is it? Search Engine Optimisation. It links the search queries shown in Google Webmasters to a view within Google Analytics. What does this mean for you and me?
When you login take a look under the Traffic Sources tag in the new version of Analytics. At the bottom you’ll see a link title Search Engine Optimisation. When clicked if you have Webmasters set up then you can click through and link the two tools together.
This then pulls through the webmaster data relating to search queries and ranking positions into the Analytics interface, providing a full view of how the site is performing within the search engine and then access to the metrics relating to conversions.
Picture this, I was working with a client today and we viewed this report and saw that they had 200 impressions for the keyword phrase ‘disabled clothing’. Of this 35 people clicked through to the website. By reviewing the search engine keywords report it would be then be possible to pull a report showing the conversion and sales relating to this traffic.
What is good is that when you use this search phrase in Google the site appears number one, achieved through, good page titles and site content.
Focus on these areas and start seeing your site improve in the search results.
