Which one should you go for, a exact match domain name that features all those wonderful keywords or something that can be branded. In practice a lot of people probably trend towards the keyword rich domains, because they’re pushing for good position in Google.
In reality it’s probably not the case, Matt Cutts released a number of posts on Twitter suggesting that an algorithm change is due which will start to impact keyword rich domains, especially where the content of the site is low quality.
Keyword Rich domains or EMDs (Exact match Domains) which there are plenty that can be found are easy to identify.
If you sell red leather shoes then your website domain could very well be:
- www.redleathershoes.something
- www.cheapredleathershoes.something
Matt Cutts refers to looking more at domain names that carry brand ability, something that can be remembered that may or may not have any relevance to the product. His examples refer to things like: ‘twitter’, ‘digg’, ‘techcrunch’.
What ever happens and which ever route you take, make sure it links into your strategy overall to ensure you understand why and the benefits it will bring.
If your interested in reading and watching then the Matt Cutts video and the article from SEOMoz are well worth reviewing.
