With the different restrictions around retail stores opening over the past year in the UK the need to place your products in front of your customers had become a growing requirement for businesses in order to survive. Internet Retailing has carried out research that shows online shopping has surged by 130% in the UK and Europe as a result of Covid-19 and this is expected to increase even further as we move into 2021 and […]
Today we’ve traveled to the Search Analytics and Social Conference at Manchester University. There’s been a number of good sessions so far but one in particular has led to the creation of this post.  The  session covered the topic of AD blockers  and the knock on effect to Analytics programmes. If we look at the Google trend data shown in figure 1 for the term AD blocker we see a major increase in search traffic against the term
On the train back to Coventry having  spent the day in Brighton attending the FREE SEO conference.  There have been a good selection of talks which have provided some additional resource that will be shared over the next few weeks. It’s always good to attend events such as this in order to keep my knowledge up-to date and develop additional content that I can pass on to clients.  It’s all about being able to provide
After a few weeks delivering a number of google analytics and search optimisation courses it’s becoming more apparent that the vast majority of companies launch into the online activities without actually thinking of the linkage across to business activities. I’ve had the opportuinity this week of speaking at a mobile event in regards to email marketing and best practice. I posed a question to the audience focusing on the need to track and measure effectiveness
Over the past few weeks I’ve started receiving a number of requests for Google Analytics training. Â As more and more people are starting to look at making more from the website, Analytics is becoming a key area of interest. Whilst working with a client this week, a simple goal report looking at potential customers adding courses to the checkout showed 28 potential customers lost. Â This may not seem a lot but roll that across the
CRM (Customer Relationship Management) is a rapidly growing area of interest within many business.  But how important is CRM to your business in the larger scheme of things. I’ve just finished delivering a module at the University of Warwick on the subject of CRM, to the full time MSc course, which has both been enjoyable and a learning curve.  Whilst teaching students that have an understanding regards the application of CRM they have lots of questions that do make you think. CRM has become a
Are you working on a web development project with an in-house team or external to build a new website? Is it taking longer than expected.  Why is that? The time it takes to develop a new website is never ending.  When exactly is the site complete?  In reality it probably never gets to that we’ve finished state purely as you should be continually adding and modifying the content as the business grows. I’ve worked with a wide
I’ve been running some online marketing courses for a number of companies over the past few weeks and a number of times the failings of the website toolset become a key issue in seeing the business move forward and grow. When do you stop ploughing money into an already struggling tool or invest in something new that may be a major change but will in the long run enable the business to move forward. One
Which one should you go for, a exact match domain name that features all those wonderful keywords or something that can be branded.  In practice a lot of people probably trend towards the keyword rich domains, because they’re pushing for good position in Google. In reality it’s probably not the case, Matt Cutts released a number of posts on  Twitter suggesting that an algorithm change is due which will start to impact keyword rich domains, especially where the
Two changes to LinkedIn, one is an important change that all social media practitioners should be aware of and the second is something I’ve been trying to accomplish for a good time and eventually found a post on how to do it. Twitter updates This is the major change which will affect the way many people make synchronised changes through one post. LinkedIn announced that updates to twitter will no longer automatically populate through to
