QR Codes – don’t know what they are, look no further.
Just finished a brief article on QR Codes. Â The article looks at the basic principles of What a QR Code is, Why you should use one and also the all important where do I get one from.
Search Visibility for your Website, Blogs and Social Media
Over the past few weeks I’ve won a couple of contracts to deliver a mixture of ecommerce websites and brochure based sites. It’s interesting the levels of success being gained already on the search engines with very little actually focus on search engine marketing . Over the past 10 years I’ve had the privilege of delivering lectures around social media and search engines with a view to encouraging best practice for website development projects. Often
e-commerce website launched – developed in magento
Just launched a new website for a client using magento e-commerce toolset. Â This is the first magento website I’ve worked on and pretty happy with the results. The client is a small business based in Nuneaton selling high quality audio equipment for both individuals, music groups and installations. Â Along with the direct sales of equipment the business also installs and provides advice on the slection and implementation of effective systems for any size of venue.
Why isn’t my website appearing in Google?
A very good question when you’re with a client, means you have to start looking at possible causes for this and come up with a solution. Yesterday I was asked this very question and proceeded to carryout the usual tests to find out the answers. Â The site was built using wordpress by a web company and generally wordpress tends to be indexed very well in search engines. Google and yahoo reported only one page within
Changes to Keywords in Google Analytics
Do you make use of the keyword report in Google Analytics to look at keywords that reach your website? If so you may be seeing a number of changes to the data. You’ll start to see times when the keyword is represented as ‘not provided’. In reality it’s all down to how google passes referrer data from a Google search result provided to a signed in user. Its all done to privacy and hiding the
Is it the end of innovation at Apple – Steve Jobs changed the world
Today saw the passing of a great innovator and man, who in the bigger scheme of things changed the way the world uses computers and also listens to music and much much more. Â His unique ability to innovate and think out of the box has changed a lot of day to day activities for many of us. It would be interesting to see how many households have a least 1 of the many Apple products
Taking sticky tape and post-it notes to the next level
Two items we’ve all made use of over the years, both available from 3M – scotch tape and post-it notes. Well the next invention to hit the world is solar panels. These solar panels however are pretty different and could easily be self fit and stick to your existing windows. It all seems pretty strange but 3M have apparently created a self adhesive film that captures energy through sunlight allowing the user to generate electricity.
How to get good search positions for your website
How do you get good search position for your website? The workshop I ran today with Gareth Edwards of Arrowsmith Marketing looked at a number of key aspects within online marketing. Here are a few of the key points raised and discussed with the delegates. 1. Create quality content – one thing search engines are looking for is good quality content that users wish to engage with. A good page should be one that gets
Digital Marketing and a lot more – Free Workshops
Spent this evening finalising a workshop for deliver at the University of Warwick.  The National B2B Centre have won a contract to deliver a number of workshops on a range of subjects and Gareth Edwards and myself are due to deliver the first workshop tomorrow.  We’re hopning for an interactive session that will enable the attendees to go away with their questions answered.  The course will be running again in November and you can book for free
Going beyond the basics in Google Analytics
How can you make Google Analytics provide more information about your website? If you want to get a better understanding of how users interact you’ll need to start looking at event tracking. Event tracking enables you as the user to start tracking every click on the website and separating them into distinct areas. It may be a text link or a graphic to highlight a new area of the site or an offer. Event tracking