Digital Marketing Introduction

On-Line Marketing is an essential part of the marketing mix. Understanding the various channels to market available for a small / medium sized business is key to ensure that money is used wisely.

This course is designed to provide the user with an understanding of the steps involved in creating an effective on-line marketing strategy that integrates websites, social media, paid advertising and email marketing.

The course provides an introduction to the main areas of Digital Marketing allowing delegates to then progress into a more in-depth focused course if required.

Areas covered during the course are:

  • website planning
  • understanding the market
  • generating traffic
  • search engine optimization
  • keyword research
  • link building
  • paid advertising
  • social media
  • analysis / tracking
  • landing page design