I’ve been running some online marketing courses for a number of companies over the past few weeks and a number of times the failings of the website toolset become a key issue in seeing the business move forward and grow.
When do you stop ploughing money into an already struggling tool or invest in something new that may be a major change but will in the long run enable the business to move forward.
One client has spent around £30,000 over the past 8 years and the current website tool doesn’t match the current requirements. The ability to easily edit pages, alter layouts and use items such as discount codes and buy specific products and receive another free are not available.
There has to be point of investment to move forward. It’s a big step but in the long term will provide greater benefits. When an ecommerce toolset becomes the blockage to more sales, or the ability to drive more sales its time to address the situation.
Technology should be an enabler that ensures the business can move forward. In the same breath, technology providers should be looking to work in partnership with business instead of becoming a supplier that stays at arms length.
Why do so many business have negative relationships with their web developers when this in an online world is key to driving business. The relationship should be partnership with a view to grow and develop together.
Lets see web development and technology companies working closer together with business as ultimately this will give a much better and more productive working relationship, providing revenue and sales on both ends of the interaction.
