The beauty of on-line marketing is that all aspects of an electronic campaign can be tracked. This will enable the true return on investment for marketing activities to be realized.
Google provides access to a web based toolset that enables any website owner to easily track the on-line effectiveness of the website and associated electronic marketing activities such as newsletters and pay per click campaigns.
The setting up of analytics is a fairly simple task and it should now be a given when working with a developer. If you as a small business owner have not yet got into analytics speak with your website provider to investigate getting the code added to your site.
If you struggle with your developer or they want to charge you huge aounts for this it shouldn’t be more than a 30 minute job. If it is then you need to address how your site is constructed.
Once analytics is installed you can then start to look at the data from the website. This at first will be a frightening experience, but find an expert who can give you some basic reports and create the filters to enable you to take control.
Check out any of the following companies and they should me able to help…..
www.p-tech.org.uk
www.arrowsmithmarketing.co.uk
www.yellowzombie.co.uk
