Social Media

Social Media and it’s role in the small business

Todays post looks at the role of Social Media within the small and medium sized business. I had the pleasure of working with a number of MSc students over the last year and a number of them have taken various aspects of social media as their research topics. The project looked at the risk of […]

Do something new for the next 30 days…… Day 2 and still going….

Just watched Matt Cutts brief talk on TED, about doing something new for 30 days.  Well I’m 2 days in and still going. So what am I trying to do – firstly posting to my blog every day trying to generate useful content.  Yesterday say a post about your digital footprint and today I’m going

What are you leaving behind, your digital footprint

Have you ever thought about what happens when you die, what’s left behind and how it can impact the future. I’ve just started watching TED talks and this one stood out. It refers to our digital footprints and also how technology is advancing to allow for a virtual you to be present even after your

6 Top Tips to Creating a Company Page on LinkedIN

It seems that every social media network is slowly being taken over by Company Profiles.  Google+ has been removing companies awaiting the launch of more focused tools enabling each one of us to engage better with potential and current clients.   LinkedIn has for a while enabled us all to both promote ourselves and recently also promote our company services and

8 tips for creating a good LinkedIn profile

LinkedIn is becoming a widely used tool within businesses to promote both an individuals profile and also the services and products of a business.  The majority of profiles follow the typical mundane content that tends to proliferate across the Internet. We’ve been working with a number of companies over the last few months assisting them

Social Media Seminar for local Accountancy firm

How should Small / Medium sized business make use of Social Media.  Recently I spoke at an event for HB&O (Harrison Beale & Owen) Associates on the subject of Social Media.  Over 50 companies attended the 2 sessions and everyone left with a better understanding of What, How and Why they should be looking at

Social Media – measuring and tracking user engagement.

Social Media is becoming one of the most talked about topics within the small / medium sized business.  It’s become the next big must have piece of technology and in most cases businesses are becoming over whelmed by the numbers of marketing consultants offering to operate social media marketing campaigns. The typical you must be

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