Is it better to focus on number of visitors or quality of visitors? Is the ultimate aim of a website converting visitors into customers? Is there a right or wrong answer to both questions? In reality we look at building websites that engage and encourage the user to either carryout a conversion act or engage with the website. Are we building lasting relationships that look at engagements further down the road. The starting point with […]
Delivered a workshop today on Google Analytics, after reviewing the site analytics we began looking at the PPC campaigns to identify opportunities. Â I would recommend you review the position of your campaigns in order to make sure you’re making good use of your budgets. The following conversation highlighted the lack of good quality support from a number of web companies. Â Lots of companies I work with have web services delivered and very rarely ask for
Working on updating the National B2B Centre Analytics Course for the latest version of Google Analytics. Â Quite a few addins to make sure the delegates understand and can then go away and make use of them. Â This post will focus on one in particular – Term Clouds. Term Clouds for the majority of us are Tag Clouds, becoming very popular within blog tools to show the amount of views specific articles receive as well as
I’ve recently started using Facebook Company Pages with a number of clients, not wanting to be beat by technology I’ve tried to create a FanGate page to assist with gaining ‘LIKES’.  This step by step guide may not be correct but it worked for me.  Please feel free to add comments if you’ve managed to do it another way. 1.    Setup Directory on your web server The Facebook app needs to load files into the
All men enjoy buying gadgets, we use excuses in order to justify the purchase. But what are the best 5 gadgets you’ve purchased and were they useful and are you still using them. Be honest whilst making your list, chances are no one will every see it. Here’s my list ….. 1. Apple iPad 2 Worth every penny. To be honest some would say go for Android and get something cheaper, but to be honest
Google page rank is seen by some as an important measure for the quality of your website. However it’s seen as an on-going task to see the value increase. How much weight is put on it and should you get hung up on what it shows. Matt Cutts explains page rank and how often it’s updated and how it can change and the reason why it changes. It talks about canonicalisation issues and content duplication.
Adwords has always been an interesting area of traffic generation for me. I’ve given talks for years on best practice regards creating campaigns and ran a number myself for clients. Through some work with the High Growth Programme via Business Link I’ve been working with a client that required a review of his Adwords campaign. So it gave me a chance to put the theory into practice again and make a difference. The good news
Content Management Systems are becoming all the rage. Everyone I come across believes they should have one to run their website and I agree completely. The problem is there are so many different ones available from free to bespoke tools and they all offer completely different solutions and functionality. I typically opt for Joomla, WordPress or an Opensource Ecommerce solution, but each to there own. This morning I was working with a client on Umbraco,
Todays post looks at the role of Social Media within the small and medium sized business. I had the pleasure of working with a number of MSc students over the last year and a number of them have taken various aspects of social media as their research topics. The project looked at the risk of social media and not listening to the market. Social media is there and growing and companies need to understand that
Over the past few months I’ve been working with a number of clients that are currently working on developing a website for an overseas market. Â There are many different options to achieve this with differing levels of success. Â The method that fits best for your business depends on budget and ease of managing. Google have jus published a new blog post explaining the key aspects and reasons behind which route to go. Â You can read
