Google Analytics Training Course (Introduction)

SKU: GAN001 Category:

Why attend our Google Analytics Training Course

On completion of this Introduction to Google Analytics Training Course delegates will:

  • Understand the principles of Google Analytics
  • Understand basic Traffic, Visitors and Content reports
  • Be able to setup and use Goals, Filters and Views
  • Learn how to filter and segment your data
  • Know how to use Analytics to improve website performance
  • Identify effectiveness of your marketing activities
  • Create useful customisable reports

Our Introduction to Google Analytics Training Course has been designed to be both highly informative and practical. Our trainer is Google Analytics certified and has been using it to track websites since it launched in 2006.

If you’re making use of online marketing and have a limited understanding of Google Analytics you’re missing out on potential sales due to poor performing mail campaigns, badly optimised PPC and even more a lack of visibility in the search engines.

Understanding the basic functions of Google Analytics will help you in starting to take control of your online marketing and develop better and more focused action plans to make your marketing activities work for you.

The course provides an overview of the key areas of Google Analytics to ensure you can begin to identify opportunities and make changes to your online marketing activities.

If you have no idea what secondary dimensions, segments, goals, advanced reports or filters mean then this training course is for you. These are some of the key areas you should be making use of when making decisions on what to do next online. The days training is relaxed and you will have a leave understanding how to make relevant and informed choices about your marketing activities.

Even if you have very little understanding of the technical aspects of digital marketing and websites this training course will look at capturing data and reviewing the data from a non-technical standpoint, focusing more on the business aspects.

It will assist in helping you define actions within the website in order to understand how effective your different marketing activities are.

The days training can be in a group or on-site at your company location. Our open training days are operated in a central Birmingham location making it easy access for delegates.



18th July