Why attend our SEO training course:
The Search Engine Optimisation, SEO training course covers the following subjects:
- website objectives
- identifying the users of your website
- choosing and selecting the correct keywords
- identifying the competition
- assessing your online search position and your competitors
- the importance of links and developing a strategy
- creating and structuring content for websites that work
- creating sensible actions
The Search Engine Optimisation – SEO Training Course has been developed to help your business understand how to achieve top search engine listings in Google, Yahoo and Bing.
This course has been designed take a business owners, marketing manager and website designer through the key aspects of SEO. It will help you to build a plan for creating a website that works well with the major search engines.
The trainer for the course is James Pennington. James has worked for the National B2B Centre and a number of Chamber Organisation to deliver training courses for a wide range of businesses. He brings a wealth of knowledge gained through training SEO and also consulting with companies on how to improve the position of their websites within search results.
Whether you employ a third party to carryout Search Engine Optimisation for you or you undertake this task yourself in-house, this course will provide you with a clear understanding of the process, techniques and tasks that have to be carried out.
SEO has gone beyond just selecting keywords and cramming them into a page in order to get position. It now looks at similar words, structuring the website to improve crawl-ability, user engagement and experience. All this has to be linked to quality inbound links and content that adds value.
In today market it’s more than just understanding the concepts of content creation. There are a lot of technical aspects that need to be in place to ensure that a website positions. It’s beyond just content and the site structure can add major problems for search engines.
The SEO training course runs at a central Birmingham location making it easy for clients to attend. Delegates receive a practical workbook along with access to the trainer for followup question. As an organisation we work closely with a market leadinging competitor analysis tool, SEMRush. All delegates leave with 4 week access codes, so they can start to put into practice what they’ve learnt during the training course.