On the train back to Coventry having spent the day in Brighton attending the FREE SEO conference. There have been a good selection of talks which have provided some additional resource that will be shared over the next few weeks.
It’s always good to attend events such as this in order to keep my knowledge up-to date and develop additional content that I can pass on to clients. It’s all about being able to provide small nuggets of information that help in making small changes, helping them to take advantage of the information and make changes to there current marketing activities.
The day covered many different topics ranging from enhanced eCommerce function for Google Analytics through to Cannibalisation of content across domains and websites. This particular session touched on some very interesting areas that addressed the issues with content within a website competing for position in SERPS (search engine listings) against each other – effectively reducing the quality of the website in SERPS because of incorrect targeting of the webpages.
The event saw a large number of delegates attending with the same goal in mind to develop in there understanding of SEO activities in order to make changes to their current marketing activities.