James Pennington

James has been involved in IT consultancy to SME’s for 18+ years and has worked with over a large number of businesses in that time to help them understand and implement IT effectively within their organisations. With both a practical and strategic view of IT across all areas of the business, James works with a wide range of organisations to understand and also implement a wide array of technology solutions in order to grow the business.

A business coach and leadership and management delivery partner on the National Growth Accelerator programme, James provides skills assisting companies to review, monitor and implement effective digital marketing to ensure they fully utilise and maximise benefits from this emerging and established area.

In addition to his consultancy skills, James also understands the more in-depth aspects of building websites, both business based and ecommerce sites along with the construction of email marketing campaigns and the various social media tools to assist with promotion. He has the ability to build, monitor, track and improve through an understanding of Google analytics and has numerous clients seeing consistent growth on-line. In addition to the on-line skills, James has worked with companies to specify and install small office servers and the associated networking and computer hardware to enable an organisation to function correctly.

He delivers a wide range of workshops for business support organisations such as the National B2B Centre, Chamber of Commerce and UKTI. James advises both businesses and consultants on all aspects of e-business covering Google Analytics, Digital Marketing, Social Media, Search Engine Optimisation and On-line Paid Advertising. He mixes practical with theory providing simple easy to implement steps to make small changes that make a big difference.

James is also capable at providing IT support to clients on how to setup and maintain IT systems and networks. He installs and configures networks and systems for a number of clients and is comfortable assisting on the implementation of business software.

He has experience in the implementation of CAD and Data Management Software along with the implementation and configuration of CRM tools and typical business related software. He brings a good mix of both business and technical capability to the majority of businesses.

His expertise results from many years of experience as an IT consultant for the National B2B Centre and his own business. He has a relaxed presentation style and provides a good interactive environment in which to learn and ask questions. His background in IT provides a good base to provide businesses with a clear understanding of what is possible and how to achieve it, when implementing all aspects of technology within their business.